New in the shop: Peony Perfection!

One peek at the SC Stockshop desktops should tell you that we have a thing for peonies. Like seriously, we cannot get enough of these beautiful blooms! That is why we are over the moon excited to announce the newest SC Stockshop collection which we are fondly referring to around the office as peony perfection.

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These loose pink peony styled stock images are highly versatile and perfect for any feminine, trendy brand. Most images can be used in both vertical and horizontal orientation and they can be cropped into for multiple uses.

Use these beauties to create anything from product displays, to website buttons, to homepage banners, to social media posts, and more! We have seen you guys use floral styled stock in the most creative ways and we know this new collection will inspire you!

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Perhaps our favorite part is that the day we released this new collection, J.Crew sent out their fall catalog featuring none other than pink peonies! With peony pink trending as “the” color for fall, these SC Stockshop images can elevate your brand, taking it to the same level as brands like J.Crew!

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For the brand that wants to be on trend but still noticed in an oversaturated market, these Pink Peony styled stock images are just for you! 

I WANT TO ELEVATE MY BRAND! TAKE ME TO PEONY HEAVEN!

XOXO,
The SC Team

New in the shop: Neutral Minimalist Desk Collection
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Calling all minimalist and neutral brands! We have a stunning new collection launching today that is going to make your heart swoon! I’ll just say this…concrete desk accessories. Can you even handle it?!

If your brand style is minimal, neutral in color, clean, and modern, this collection is calling your name! We have numerous single images, a set of two, screen image variations, editorial image variations, and of course a new Brand Builder Set for you to choose from!

It’s not too late to outfit your brand and see what a difference the SC Stockshop can make for your business in 2016, but this collection will go fast! With only 10 downloads available, will you be one of the few to make this new collection your own?

I want to be one of the 10! Take me to this stunning desktop!

XOXO,

The SC Team

Four things I learned at the Creative at Heart Conference that I’m changing immediately!

Last weekend I boarded a plane from Tampa to Denver to join a lineup of crazy talented creative industry leaders to speak on Finding Your Niche at the Creative at Heart Conference.  Any good conference will fill your head with knowledge but this one never fails to fill my heart as well.  I left with a notebook full of notes that needed to be processed and prioritized but four things stuck out to me that I knew that I would need to change immediately…

I taught about finding your niche at the  creative business conference.

(image credit @creativeatheartconference)

I though you might just be interested in hearing those four things. Am I right?

    1. Heather Crabtree, creator of Savvy Business Owners community, talked about workflow and the six biggest workflow mistakes we tend to make (I was guilty of more then one!) but the one that stuck out to me the most was Mistake #6 which was when you don’t end a project well.  You deliver the service, collect the invoice and it’s “so long!” This should be when we take the time to celebrate with our client, send a thank you, and here’s the big one…ask for feedback and get a testimonial!  This has implications for both the Stockshop and my commercial work but it’s something that needs to change NOW! Thanks Heather!

    2. Wedding photography couple Amy and Jordan Demos showed us how great businesses tell great stories.  I absolutely STINK at storytelling guys! I am just more of a facts kind of girl.  Save the flowery language, I’ll pass. BUT Jordan and Amy were so right in that the best brands create and foster an emotional connection between themselves and their clients and they do it through storytelling.  The big takeaway for me?  It’s not as hard as you (or I) think to be a storyteller.  Jordan and Amy’s advice is to simply try to drop them into a moment of the story instead of stating the facts.  I tried this recently on my personal Instagram feed and have already seen better engagement!  It’s hard for me but I’m trying to stretch my creative writing muscles and give it a try! You can too!
    3. Katelyn James (Sigh, I’m just going to go ahead and call her America’s Sweetheart because seriously, if you have ever met her in person she truly is!) helped us to understand the micro changes that can be made within our businesses that have macro results.  One of my lightbulb moments came toward the end of her talk when she was talking about the power of a simple thank you note.  Some of you may have been Stockshop fans long enough to remember that when I first opened the SC Stockshop back in 2013 I used to send hand written thank you notes at the end of each month to ALL of my customers!  I was able to do that for almost my whole first year of business but eventually there were too many orders monthly for us to keep up with and I had to resort to a more generic “thank you” in the download e-mail. Whomp Whomp. In passing, Katelyn mentioned that people who sell online digital products should find a way to send a personalized digital thank you card to online purchasers after a sale.  LIGHTBULB.  I have really missed the personal touch that the thank you note use to give me with my clients and I am already working on finding a way that I can send a custom personalized thank you card to every single person who makes a purchase in the shop starting soon!

    4. Finally, one of my favorite speakers every year is Natalie Franke, wedding photographer and co-founder of the Rising Tide Society.  A long time ago (ahm.) I was a psychology major in college and so her talk on “The Brain Behind The Business,” the role that neuroscience plays in purchasing behavior and business, just fascinates me! She talked about how the most successful brands find a way to engage all of their clients senses with their client experience. She gave us a fun assignment to try to engage all of the senses to describe our brand! I thought I would give it a try for the Stockshop brand.  I’m sort of embarrassed to even share this here but as an exercise of humility (haha!) here is my attempt:

 

“You carefully slip into your very first designer dress. The scent of orange blossom, citrus and gardenia fills the room as spritz your favorite scent onto your wrist and take in a deep breath.  When you arrive later that evening a gentleman in a black tie hands you a glass of champagne and motions you down the hallway.  One more deep breath and you enter the room to the sound of applause as all eyes turn toward you.  In that moment you feel like you CAN do this and you DO belong here. Thats what it feels like to dress your brand in SC Stockshop styled stock photography.”

So how did I do? (insert blushing face)  How would YOU engage all of the senses to describe your brand? What does your brand look like? Feel like? Smell like? Taste like? Sound like?

There were so many more takeaways from the Creative at Heart Conference in Denver but these are ones that I am working on right away and I think that they could be helpful for you as well!  Make sure that you check out the Creative at Heart website to find out when and where their next conference will be!

How does she do that?!

A lot of times we come across a situation where one of you will see a great post on Instagram or on someone’s website or blog where they mention using the Stockshop and it leaves you asking “How does she do that?!” or more importantly, “How can I do that too?”. We love when you guys email us to ask advice on how you can use the SC Stockshop in your own businesses, but we also thought it might be helpful to highlight some of these ways right here for you!
blogShay Cochrane_Marble Desktop_Styled Stock Photography_Styled Desktop34Today I want to spotlight our tech images and share several different ways you can incorporate our screen styled stock into your business and branding! These are all quotes and image usages from actual SC Stockshop customers who are happy to share all the ways they love working with our screen images! 

Our hope is that this sparks all sorts of ideas on how you can use our screen images to elevate your own brand! Take a peek below at what others had to say, and then grab your own tech image from the SC Stockshop and get to work!

2013 Shay Cochrane

“I love using Shay’s Styled Desktop Images to show off my monthly desktop wallpapers, ebook designs and website mockups – but using them to share your business mission statement is such a great and new idea! This image is the first thing you see when you get to my website and I love that it shares exactly what I do and who I work with – all while looking fantastic, too!” – Laura Kashner of Laura Kathryn Creative

 

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Each month on the Lily and Val blog we offer a free hand-drawn desktop and iphone wallpaper download! SC Stockshop images are the perfect way to show them off! Have you ever tried to photograph a computer screen? It’s not easy and rarely looks nice. The same goes for ipad and iphone screens! SC Stockshop tech images are some of my favorites. They are so polished, pretty and simple to use.” – Valerie McKeehan, Lily & Val

 

Amy Ellid Photography

“I love how SC Stockshop images really make my feminine WordPress themes come to life. Having the beautifully styled desktops increase customer confidence as it helps my customers to visualize what their website will look like on their desktop. To enhance the experience, in my Customer Spotlight blog posts I like to feature my customer’s websites on styled stock images. This helps to make the image more realistic and gives the viewer an insight into the different ways just one of our themes can be used. Have you tried using styled stock photos to spark your business?”        – Kathie, Bluchic

 

HNoelle Brand Board Graphic

In an effort to build brand equity and share a consistent set of visuals across all my platforms, I love utilizing SC Stockshop images on my own Instagram account! But I don’t just stop at sharing quality visuals, as I work hard to integrate engaging captions and images that help tell a story. This image is a recent showcase of a custom logo for a client, which I paired with an image from my collaboration with SC Stockshop. The result is an image that meshes beautifully with my Instagram feed, all while showcasing client work in a professional, luxe way. From Instagram images, to blog graphics, to print collateral, SC Stockshop images serve as the perfect way to create visual consistency! Whenever I share images like this, I always see an increase in engagement from my audience. Whether it’s a comment on a beautiful prop or a compliment on the composition of the graphic as a whole, there’s no denying that people love a little SC Stockshop! And who can blame them? With expertly styled images like this, I can barely peel my eyes away. Knowing that Shay has my back when it comes to styling and photography high quality, luxe images so I can showcase my own work in style makes my life infinitely easier, y’all!” – Bonnie Bakhtiari, B is for Bonnie Design

How will you use your SC Stockshop screen images? We cannot wait to find out!

XOXO,
The SC Team

New in the shop: Things that make you go heart-eyed!

Remember when we all were swooning over the new Happy Poppy Desk Collection? Well if you thought that was good, then wait until you see what just hit the shop today!

We have a whole new collection of loose poppy floral styled stock that is going to give you all the heart eyes! These florals are not just your typical Whole Foods find, friend! Trust me when I say these luxurious florals will bring your brand to the next level.

2013 Shay CochraneUse floral styled stock on your blog, to make announcements on social media, to create website buttons, in your newsletter, as your website header image, to promote products and more! Floral styled stock is the perfect addition to your already existing brand or it can be used as the anchor in which you build your brand around! The images are that versatile!

Out of the thousands of you reading this, only 10 of you will get to make these images their own. Do yourself a favor and be one of the 10 to grab these stunning styled poppy images today!

Head on over to the New Arrivals tab and claim your images!

XOXO,
The SC Team

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