One of the most amazing parts of my job is when I get to create a set of non product specific “Brand Builder” images for a client to use as a visual representation of their brand on their website, in social media and incorporated into print collateral pieces. These images are usually created as a four image set with two primary highly styled images like a full styled desktop and two secondary images that are generally created with a simplified element from their full image with a different composition for more variable use. The fun challenge for me is to get to know their brand aesthetic…their color palette, textures, fonts, graphics and patterns as well as their business and ideal client and work with them to translate that into images that they can use forever. One of my recent clients was the fabulous Megan Martin of Megan Martin Creative. Megan Martin doesn’t just do one thing. This girl is a machine with lots of talents and interests and a broad portfolio of work to show for it. She came to me with a gorgeous brand board and a few ideas that she wanted brought to life.
The primary image that we created for her was a styled desktop flat. We used her color palette and a few of her specific design patterns along with some gorgeous florals shipped in from Shea Hopely Flowers to create a bright, airy and femine desktop with touches of black, white and gold desk accessories. In it your will find sweet treats and little elements that are meaningful to her and her client experience. I could not have been more happy with the results.
Some of my favorite details are those gold bow magnets and gorgeous macaroons! Not to mention the amazing florals!
Now the amazing thing (for you) is that Megan decided to make this Brand Builder set non-exclusive, meaning that it was created for her and based on her brand but is available in the SC Stockshop for anyone with a similar brand aesthetic to use! For the shop image I removed some of the personal touches and simplified the color palette a bit taking out some of the blue and green and what was left is an equally stunning styled desktop that anyone with a black, white and pink brand color palette would swoon over!
From there I simplified the images down to create a cohesive look with a variety of uses. There are stunning simplified stylings with lots of negative space to overlay text for a shop announcement, home page banner or overlaid with a flat design pdf like an invitation or print to be featured!
Megan also asked for an element to be photographed similar to my gold “nuggets” that I use throughout my site. We used her branded confetti to create a fun and usable image, perfect for shop announcements, print collateral, website buttons and as a fun custom element that can be incorporated into her website!
Isn’t this confetti so fun!
The second main image that we created for her was a lifestyle desktop with a computer screen for her to show off her web designs.
We also created a beautiful styled partial desktop with lots of negative space, perfect for overlaying prints or stationary designs.
Megan was such a joy to work with and her brand is so well developed and thought out. Thank you Megan for offering these gorgeous images for others to use in the SC Stockshop!
All of Megan’s images were created with natural light. I wanted the lighting to have a soft, natural glow to it. This was my preferred setup for shooting in my old house. I am very excited about all of the additional light that my new studio has!