In the shop: New pink and gold desktop

Since the start of the SC Stockshop, the most popular item in the shop has consistently been this pretty little pink and gold desktop . Funny enough, it also happens to be the first styled desktop I ever shot. Since this desktop has received so much love, I thought it was time to give you an updated version!

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I think the softer pink palette provides a fresh twist and I am just loving these lush florals!

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Styling in all of these great gold desk accents may have been my favorite part of this shoot!

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This softer pink and gold desktop is also available as a Brand Builder Set so that you can have all sorts of variations! I hope you love it as much as I do!

Looking for the perfect Brand Builder set for YOUR business?
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Have you ever wished that there were a Brand Builder Set in the SC Stockshop that matches YOUR brand?! Well, here’s your chance! We want to get to know you and your brand better and give two lucky businesses the chance to have their brand board chosen as the inspiration for the next two SC Stockshop Brand Builder styled desktop stock image sets! All week long we are asking you to introduce yourself and share your brand board on Instagram for the chance to be selected.  Here’s what you will need to do to ensure that we see your entry:

1. Post your business’ brand board on Instagram

2.In the comment use the #scstockshop hashtag

3. Tag @scstockshop and @shaycochrane in the caption to be sure that we see the entry!

4. Get excited!

At the end of this week TWO brand boards will be chosen as the inspiration for the next two SC Stockshop styled desktop Brand Builder Sets! The businesses of the brand boards selected will get the Brand Builder image set for FREE when it launches in the shop! We cannot wait to learn more about you and your business! Hurry over to Instagram and enter!

Love,

Shay

In the Studio: Tamesha Bendaw

Quite possibly the highest compliment that I am ever paid is when another talented photographer hires me to style and shoot images for her brand. Last week I had the incredible pleasure of creating a stunning set of Brand Builder images for a very talented lady who not only is an accomplished photographer but she is also an attorney and up and coming author who is working on a book that marries her two passions and will help photographers everywhere to be smarter business owners.

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For the creation of her custom Brand Builder Set Tamesha culled her own props.  Together we chose specific personal items that had significance, communicated her personality and captured her brand colors while also incorporating items that had symbolic meaning in the law and photography world.

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Some images in her set have a very specific used and therefore required a specific composition and theme that corresponds with the way that they will be used in her new brand.

2013 Shay Cochrane

The second biggest compliment that I can be paid is when a new clients trusts me to be able to execute a specific aesthetic vision that is outside of my signature “style”.  When Tamesha came to me with a vision for her new brand that had a saturated, dark, industrial chic, smart, Matlock-esk feel. I COULD NOT WAIT to get started! We incorporated everything from her favorite shoes, books, and vintage cameras to her favorite snack (which I may or may not have consumed. Sorry Tamesha)

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What I love the most about this set is not only the challenge to style and shoot so far outside of my comfort zone, but that every piece in the image has significance, down to the magnolia leaves that were styled in (growing up Tamesha has a magnolia tree in her yard).  The hardest element for me in creating this shoot was finding a surface that would capture both the feel and the visual aesthetic that we were going for.  Here in New Tampa…emphasis on new…there are not many antique malls, vintage stores or flea markets.  My amazing assistant Kelly scoured antique stores in nearby St. Pete and came up empty handed. JUst when I thought we would have to go in a different direction I scored big time when I found this rusty piece of sheet metal, not only because it captured the dark industrial textured feel that Tamesha loved but the rust coloring fit so perfectly into her brand color palette.  I truly loved this shoot and cannot wait to see Tamesha do big things with these images as she pursues new dreams.  I hope that you enjoy taking a peek at some of the fun personal details that were captured in this set! If you are looking for styled images that are not product specific to enhance the visual impact of your brand, check out the other Brand Builder Sets available in the SC Stockshop!

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In the Studio: Megan Martin

One of the most amazing parts of my job is when I get to create a set of non product specific “Brand Builder” images for a client to use as a visual representation of their brand on their website, in social media and  incorporated into print collateral pieces.  These images are usually created as a four image set with two primary highly styled images like a full styled desktop and two secondary images that are generally created with a simplified element from their full image with a different composition for more variable use.  The fun challenge for me is to get to know their brand aesthetic…their color palette, textures, fonts, graphics and patterns as well as their business and ideal client and work with them to translate that into images that they can use forever.  One of my recent clients was the fabulous Megan Martin of Megan Martin Creative.  Megan Martin doesn’t just do one thing.  This girl is a machine with lots of talents and interests and a broad portfolio of work to show for it.  She came to me with a gorgeous brand board and a few ideas that she wanted brought to life.

Megan Martin Brand Board

The primary image that we created for her was a styled desktop flat.  We used her color palette and a few of her specific design patterns along with some gorgeous florals shipped in from Shea Hopely Flowers to create a bright, airy and femine desktop with touches of black, white and gold desk accessories.  In it your will find sweet treats and little elements that are meaningful to her and her client experience.  I could not have been more happy with the results.

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Some of my favorite details are those gold bow magnets and gorgeous macaroons! Not to mention the amazing florals!

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2013 Shay Cochrane

2013 Shay Cochrane

Now the amazing thing (for you) is that Megan decided to make this Brand Builder set non-exclusive, meaning that it was created for her and based on her brand but is available in the SC Stockshop for anyone with a similar brand aesthetic to use!  For the shop image I removed some of the personal touches and simplified the color palette a bit taking out some of the blue and green and what was left is an equally stunning styled desktop that anyone with a black, white and pink brand color palette would swoon over!

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From there I simplified the images down to create a cohesive look with a variety of uses.  There are stunning simplified stylings with lots of negative space to overlay text for a shop announcement, home page banner or overlaid with a flat design pdf like an invitation or print to be featured!

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2013 Shay Cochrane

2013 Shay Cochrane

 

Megan also asked for an element to be photographed similar to my gold “nuggets” that I use throughout my site.  We used her branded confetti to create a fun and usable image, perfect for shop announcements, print collateral, website buttons and as a fun custom element that can be incorporated into her website!

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Isn’t this confetti so fun!

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The second main image that we created for her was a lifestyle desktop with a computer screen for her to show off her web designs.

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We also created a beautiful styled partial desktop with lots of negative space, perfect for overlaying prints or stationary designs.

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Megan was such a joy to work with and her brand is so well developed and thought out. Thank you Megan for offering these gorgeous images for others to use in the SC Stockshop!

All of Megan’s images were created with natural light. I wanted the lighting to have a soft, natural glow to it. This was my preferred setup for shooting in my old house. I am very excited about all of the additional light that my new studio has! IMG_3642

In the shop: Pink and gold styled stock desktop

Something new is hitting the shop tonight and you are NOT going to want to miss it! Where are all my pink and gold loving girls at!? I have something pretty for you!!

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