Keri at Shop Northernly is killing it. From the moment I visited her site I knew that she had discovered (read: developed through blood, sweat, and tears) the magic combination for small business success.
Unique & Quality Product + Focused Product Offering + Authentic Brand Story + Clearly Defined Brand Aesthetic
When she contacted me about creating a few banner images for her Minnesota based handmade scarf company. I literally COULD NOT WAIT to get started. Partially because I shoot a lot of amazing paper goods and always jump at the opportunity to shoot something outside of that category and secondly, because I knew that what she wanted (dark, moody, rustic) would be such a challenging and refreshing departure from what I am typically creating for clients (bright, feminine, minimalist, on white etc). I also loved that her Pinterest inspiration board for our shoot contained like six images. This girl knew what she wanted and that helps me SO much.
I created two banner images for her targeted at increasing sales during her most crucial time of year- the cool weather months and holiday gift giving season. One of my very favorite parts of product photography is the challenge of creating a story for a banner image. The first image was created to transport you to a crisp fall day. Fall leaves, pinecones, warm apple cider, homemade pie, your favorite chunky scarf…I’m just saying, I think we nailed it. It was 95 degrees here in Tampa when I shot this and it took everything in me not to turn the AC down to 62 and wrap myself in one of her gorgeous soft chunky knit accessories!
My favorite elements styled into this image were the cute little acorns, the apple slices with the stars cut into them floating over the cider and the cherry pie with the amazing textured crust. That combined with the mix of wood tones and browns and the unbelievable texture of her scarves just made the image come to life. Can’t you just FEEL how soft these scarves are by looking the image!?
The second image that we created was specifically for the winter holiday gift giving season. The story that we wanted to tell was about a thoughtful gift giver wrapping up a luxurious collection of scarves to give to the special ladies in her life. We went with a clean Pottery Barn/Restoration Hardware aesthetic in a gorgeous black, white, green and gold color palette and it is possibly one of my favorite images to date!
Other then then ridiculously luxurious black and white fur scarf being featured (which is absolutely as soft as silk!) my favorite little detail in the image is the kraft paper gift tags (courtesy of my amazing assistant Kelly!), one of which reads “To mom with love.” To me it is often the smallest detail in an image that really brings it to life and draws you in to the story!
We think that Keri’s images look simply stunning on her site! Don’t you!?
You know you want to go check out her shop now and snag one of her amazing scarves! Let me point you in the right direction! Check our her gorgeous shop here and make sure that you get one of her black and white fur scarves. They are unbelievable. I can’t wait to wear mine!!!