Cyber Monday Sale!
2013 Shay Cochrane

 

Hooray! Its time for our biggest sale of the season! In honor of Black Friday, Small Business Saturday and Cyber Monday and everything in between we are dubbing this our Cyber Weekend Sale!  From Friday – Monday use the discount code SCCYBER40 at checkout and receive 40%  OFF your entire purchase in the SC Stockshop! Every image qualifies!

Also in honor of the year coming to a close, I thought it would be fun to take a look back at some of our favorite desktops from 2014! These can all be found in the shop so if you have been holding out on purchasing be sure to head over and use your 40% off discount.  Some desktops will be retired at the end of 2014! Here’s to doing business beautifully in 2015!

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What are your favorites in the shop from this past year? What would you like to see more of in 2015? Let us know! Happy Shopping!

Tutorial with Scarlet & Gold

Hooray! This post has been a long time in the making and I am SO very excited to be sharing this with you today!!  So many of you have asked for a tutorial on how to best overlay your product designs onto SC StockShop styled stock images.  Well, since I am actually not a Photoshop expert (gasp!) I enlisted the help of the wonderful and super talented ladies over at the Scarlet & Gold shop to create a tutorial for you on how they achieve such a consistently gorgeous look with all of their Stockshop images! Today I am excited to share this amazing tutorial with you and I hope you find it helpful! For this tutorial they used an actual photograph of their product but the same principles will apply when you use a pdf or other flat product design file. Enjoy!

baby bear

SCstockshopWhitePinkTeal

To get started, it’s important that the image you are working to incorporate into the styled image is from the same view point and has similar light direction.  This is the original image that we are starting with. You can see that it is a straight on, downward looking view point with light coming in from the top of the image and creating a shadow towards the bottom right of the card. It is important to select an image that also has a light, clean background similar to the styled image. Trying to place an image with a dark background within an image with a light background will never look natural.The shadows and highlights will appear differently on a dark background than they do on a light one. Our image is on a light cloth background. This works because it is relatively clean (aside from the cloth texture) and it is light in color so the highlights and shadows will act similar to what they do on the white background of the styled shot.

 

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- Open the stock image in Photoshop.

- Place the card image into the stock-shot file.

- Size the card image to the appropriate size relative to the other elements in the photo.

 

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- In the layers panel, select the “multiply” layer option from the drop down.

 

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- Move card into the location that you feel works with the image layout and composition. I chose to rotate my card a bit in order to make it look more playful.

- Place and duplicate this layer. Hide one of the layers by selecting the eye icon to the left of the layers panel thumbnail. I like to always do this so that you can always go back to the original if you mess up the second layer you are working from.

 

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- Rasterize the smart object layer by selecting Layer < Smart Objects < Rasterize. Make sure you have the correct layer selected in the layers panel before doing this step.

 

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- Select the Eraser tool (Command E for Mac)

- In the top left corner, select the eraser size drop-down and make the eraser size fairly large. You can play around with this setting until you get the right size for your image. Change the hardness to 0%. We want a very soft eraser. Also, pull down opacity of the eraser. I am using 60% opacity.

 

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- Use the eraser tool to go around the card (with the correct card layer selected). This should get rid of the hard lines around the card. You may have to go around the card a few times because of the lower opacity but this ensures that you are left with a very soft shadow-like effect.

 

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- At this point you will want to zoom in closer to the card so that you can get a better view of what you are erasing.

- I am starting with the top left part of my card because this is where the light direction is coming from. Use the eraser tool and go in closer to the edge of the card. However, pay attention to how much is being erased. You still want a very subtle shadow.

 

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- Repeat this step on the lower right darker shadow portion of the card. Try to match the shadow lightness or darkness as well as shadow size with the shadows of the other elements in the photo. For example, take note of the shadow coming off of the pink box or phone case.

 

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- Zoom back out to check your image in its entirety.

- Check to make sure the shadows look natural and mimic the shadows of the other objects in the image.

- I then adjusted the opacity on my card in the layers panel to about 88% to lighten the layer. Multiplying the layer tends to darken the colors slightly.

 

Baby Bear Tutorial

- Ta Da!!! All done!

Tutorial by Scarlet and Gold.  Be sure to go check out their gorgeous shop and show them some love!

In the shop: Holiday Styled Stock

We are really excited to add a few more bright and cheery holiday styled stock to the stock shop just in time for you to “decorate” your website for Cyber Monday traffic!

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Each image in the shop comes with a horizontal version, perfect for home page banners, newsletter headers and shop headers as well as a free square styling perfect for pretty-ing up your Instagram feed!

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And, keep your eye on the shop, we may just have something fantastic planned for you as well on Cyber Monday!

In the shop: New pink and gold desktop

Since the start of the SC Stockshop, the most popular item in the shop has consistently been this pretty little pink and gold desktop . Funny enough, it also happens to be the first styled desktop I ever shot. Since this desktop has received so much love, I thought it was time to give you an updated version!

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I think the softer pink palette provides a fresh twist and I am just loving these lush florals!

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Styling in all of these great gold desk accents may have been my favorite part of this shoot!

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This softer pink and gold desktop is also available as a Brand Builder Set so that you can have all sorts of variations! I hope you love it as much as I do!

Looking for the perfect Brand Builder set for YOUR business?
MMBrandBuilder

Have you ever wished that there were a Brand Builder Set in the SC Stockshop that matches YOUR brand?! Well, here’s your chance! We want to get to know you and your brand better and give two lucky businesses the chance to have their brand board chosen as the inspiration for the next two SC Stockshop Brand Builder styled desktop stock image sets! All week long we are asking you to introduce yourself and share your brand board on Instagram for the chance to be selected.  Here’s what you will need to do to ensure that we see your entry:

1. Post your business’ brand board on Instagram

2.In the comment use the #scstockshop hashtag

3. Tag @scstockshop and @shaycochrane in the caption to be sure that we see the entry!

4. Get excited!

At the end of this week TWO brand boards will be chosen as the inspiration for the next two SC Stockshop styled desktop Brand Builder Sets! The businesses of the brand boards selected will get the Brand Builder image set for FREE when it launches in the shop! We cannot wait to learn more about you and your business! Hurry over to Instagram and enter!

Love,

Shay

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