In the Studio: Megan Martin

One of the most amazing parts of my job is when I get to create a set of non product specific “Brand Builder” images for a client to use as a visual representation of their brand on their website, in social media and  incorporated into print collateral pieces.  These images are usually created as a four image set with two primary highly styled images like a full styled desktop and two secondary images that are generally created with a simplified element from their full image with a different composition for more variable use.  The fun challenge for me is to get to know their brand aesthetic…their color palette, textures, fonts, graphics and patterns as well as their business and ideal client and work with them to translate that into images that they can use forever.  One of my recent clients was the fabulous Megan Martin of Megan Martin Creative.  Megan Martin doesn’t just do one thing.  This girl is a machine with lots of talents and interests and a broad portfolio of work to show for it.  She came to me with a gorgeous brand board and a few ideas that she wanted brought to life.

Megan Martin Brand Board

The primary image that we created for her was a styled desktop flat.  We used her color palette and a few of her specific design patterns along with some gorgeous florals shipped in from Shea Hopely Flowers to create a bright, airy and femine desktop with touches of black, white and gold desk accessories.  In it your will find sweet treats and little elements that are meaningful to her and her client experience.  I could not have been more happy with the results.

2013 Shay Cochrane

Some of my favorite details are those gold bow magnets and gorgeous macaroons! Not to mention the amazing florals!

2013 Shay Cochrane

2013 Shay Cochrane

2013 Shay Cochrane

Now the amazing thing (for you) is that Megan decided to make this Brand Builder set non-exclusive, meaning that it was created for her and based on her brand but is available in the SC Stockshop for anyone with a similar brand aesthetic to use!  For the shop image I removed some of the personal touches and simplified the color palette a bit taking out some of the blue and green and what was left is an equally stunning styled desktop that anyone with a black, white and pink brand color palette would swoon over!

2013 Shay Cochrane

 

From there I simplified the images down to create a cohesive look with a variety of uses.  There are stunning simplified stylings with lots of negative space to overlay text for a shop announcement, home page banner or overlaid with a flat design pdf like an invitation or print to be featured!

2013 Shay Cochrane

 

2013 Shay Cochrane

2013 Shay Cochrane

 

Megan also asked for an element to be photographed similar to my gold “nuggets” that I use throughout my site.  We used her branded confetti to create a fun and usable image, perfect for shop announcements, print collateral, website buttons and as a fun custom element that can be incorporated into her website!

MMgbdotssmallWM

 

Isn’t this confetti so fun!

2013 Shay Cochrane

The second main image that we created for her was a lifestyle desktop with a computer screen for her to show off her web designs.

2013 Shay Cochrane

We also created a beautiful styled partial desktop with lots of negative space, perfect for overlaying prints or stationary designs.

2013 Shay Cochrane2013 Shay Cochrane

Megan was such a joy to work with and her brand is so well developed and thought out. Thank you Megan for offering these gorgeous images for others to use in the SC Stockshop!

All of Megan’s images were created with natural light. I wanted the lighting to have a soft, natural glow to it. This was my preferred setup for shooting in my old house. I am very excited about all of the additional light that my new studio has! IMG_3642

In the shop: Pink and gold styled stock desktop

Something new is hitting the shop tonight and you are NOT going to want to miss it! Where are all my pink and gold loving girls at!? I have something pretty for you!!

2014 Shay Cochrane

 

In the Studio: Shop Northernly

Keri at Shop Northernly is killing it.  From the moment I visited her site I knew that she had discovered (read: developed through blood, sweat, and tears) the magic combination for small business success.

Unique & Quality Product + Focused Product Offering + Authentic Brand Story + Clearly Defined Brand Aesthetic

When she contacted me about creating a few banner images for her Minnesota based handmade scarf company. I literally COULD NOT WAIT to get started.  Partially because I shoot a lot of amazing paper goods and always jump at the opportunity to shoot something outside of that category and secondly, because I knew that what she wanted (dark, moody, rustic) would be such a challenging and refreshing departure from what I am typically creating for clients (bright, feminine, minimalist, on white etc).  I also loved that her Pinterest inspiration board for our shoot contained like six images. This girl knew what she wanted and that helps me SO much.

I created two banner images for her targeted at increasing sales during her most crucial time of year-  the cool weather months and holiday gift giving season.  One of my very favorite parts of product photography is the challenge of creating a story for a banner image. The first image was created to transport you to a crisp fall day. Fall leaves, pinecones, warm apple cider, homemade pie, your favorite chunky  scarf…I’m just saying, I think we nailed it. It was 95 degrees here in Tampa when I shot this and it took everything in me not to turn the AC down to 62 and wrap myself in one of her gorgeous soft chunky knit accessories!

2014 Shay Cochrane

 

My favorite elements styled into this image were the cute little acorns, the apple slices with the stars cut into them floating over the cider and the cherry pie with the amazing textured crust.  That combined with the mix of wood tones and browns and the unbelievable texture of her scarves just made the image come to life.   Can’t you just FEEL how soft these scarves are by looking the image!?

 

2013 Shay Cochrane

 

2014 Shay Cochrane 2013 Shay Cochrane

 

The second image that we created was specifically for the winter holiday gift giving season.  The story that we wanted to tell was about a thoughtful gift giver wrapping up a luxurious collection of scarves to give to the special ladies in her life.  We went with a clean Pottery Barn/Restoration Hardware aesthetic in a gorgeous black, white, green and gold color palette and it is possibly one of my favorite images to date!2014 Shay Cochrane

Other then then ridiculously luxurious black and white fur scarf being featured (which is absolutely as soft as silk!) my favorite little detail in the image is the kraft paper gift tags (courtesy of my amazing assistant Kelly!), one of which reads “To mom with love.” To me it is often the smallest detail in an image that really brings it to life and draws you in to the story!

2014 Shay Cochrane 2014 Shay Cochrane

We think that Keri’s images look simply stunning on her site! Don’t you!?

Shop Northernly

 

You know you want to go check out her shop now and snag one of her amazing scarves!  Let me point you in the right direction!  Check our her gorgeous shop here and make sure that you get one of her black and white fur scarves. They are unbelievable. I can’t wait to wear mine!!!

Fall is in the air!

Well, that’s not entirely true…here in FL it is still a muggy 85 degrees but I’ve heard rumors that in other parts of the US there is this season called “fall” that everyone seems to get really excited about.  With Pumpkin Spice lattes (iced of course) in hand over in the SC Stockshop, we slipped on our flip flops, slathered up with sunscreen, grabbed our sunnies and ventured outside to shoot two fall themed stock sets just in time for you to begin to plan your holiday, Black Friday and Cyber Monday shop announcements…or just to make your shop and social media marketing a little bit more cozy!

2013 Shay Cochrane 2014 Shay Cochrane 2013 Shay Cochrane

 

 

Each set comes with 3 image variations for you to use throughout your shop banners, website, Etsy shop, Facebook and Instagram announcements, and newsletters.

2014 Shay Cochrane

 

 

 

2014 Shay Cochrane 2014 Shay Cochrane

 

These images are available in the shop for a limited time!  Grab one here and make sure that when you post to Instagram you tag us with the #scstockshop hashtag so that we can all be inspired by how you use your shop images!  And be sure to follow the shop on Instagram (@scstockshop) for new inspiration every day!

 

 

Interview with Go4Pro Photos
Ep59_Shay Cochrane.NoPlay

I recently had the pleasure of sitting down and chatting with Leah Remillet from Go4Pro Photos for one of her Video Fridays. If you are a photographer and are not familiar with Leah or Go4Pro Photos, you must check it out immediately! Leah is a professional photographer who opened her business is 2008. She has since grown her business and expanded her focus to reach other professional photographers, with the mission of helping them achieve success. She speaks a lot about the difficult journey owning business aims to be a friend on the lonely road of entrepreneurship.  You can tell why I like her so much!

Leah offers mentor sessions, retreats, and workshops through her training program The Thriving Photographer and offers amazing free resources for professional photographers through Go4Pro Photos. Go4Pro is an excellent resource for photographers where Leah’s focus is on her “three P’s: Purpose, Passion, and Profits”. I highly recommend you check out her site and see for yourself all of the excellent content she has shared. If you are looking for a place to start, I personally enjoyed the interview on Building a Luxe Senior Photography Brand with Amanda Holloway (who I am actually traveling to Texas to shoot for next week!) and the Q&A on Photography Business Competition. Or you can start with my interview on Product & Photography Styling below.

Leah and I are also giving away an exclusive free Stock image to Go4ProPhotos.com readers along with a little e-book on how you can incorporate styled photography into your brand aesthetic. You can pick that up for yourself on Leah’s blog. Thank you again Leah. It was truly an honor to be interviewed and featured!

Shay Cochrane Photography Freebie

 

Facebook Twitter Pinterest Instagram Contact